In this article we introduce the concept of Mypthopoetic Leadership as a framework for leaders to develop robust cultures that give their firms competitive advantages. Strong cultures maximize employee engagement and are highly correlated with successful firms.
Culture supports a social order that guides the experiences of employees. The mission statement and the values of a firm are vehicles that harness the human spirit and give inspiration and direction to all employees. Mythopoetic Leaders use the mission and the values of the firm to anchor behaviors and to form its cultural DNA. Mythopoetic Leaders afford their employees with an ability to not only make a difference in their lives, but the lives of the firm's customers. Companies are driven by values and people, and it is through rituals and stories that these values are transmitted to others.